Growing health and nutrition food segment in China
The Sinar Mas Group (Indonesia) will tap into the growing health and nutrition food segment in China. The target group is Chinese urban female consumers.
China: sales opportunity for higher margin products
In 1984 Sinar Mas started its food business in China by acquiring Zhuhai Hua Feng Food Group. The main focus was on snacks. Now, the company will shift its focus from snacks with a lower profit margin toward nutrition and health food products with a higher profit margin. The new products including energy supplements and plant fiber healthy drinks.
Fast growing markets in China
China’s health and nutrition food markets are lagging behind when compared to, for example Europe, this gives European firms a head start in the Chinese market.
Ding Yining, “Sinar Mas to tap health and nutrition food sector“, April 1, 2015